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Winning sales tactics from the greatest strategist of all time
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. InSun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managersinterprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation ofThe Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:
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